Yoko Ono Lennon launches fourth annual Imagine campaign

Forty years ago, the late John Lennon dared to “Imagine” a world free from hunger, poverty and at peace forever with the release of his album’s title track.

Decades later, his legacy thrives as his wife, artist and musician Yoko Ono Lennon joins Hard Rock International and WhyHunger once again for IMAGINE THERE’S NO HUNGER, a global campaign to combat childhood hunger and poverty around the world.

Dedicated to the brand’s “All is One” core values, proceeds from Hard Rock’s campaign will directly benefit WhyHunger, a leader in building the global movement to end hunger and poverty, and its grassroots partners around the globe in hopes of finding long-term solutions through sustainable agriculture.

“We know what a difference our IMAGINE program has made in the lives of children in need via our global beneficiaries,” said Hamish Dodds, president and CEO, Hard Rock International, and Global Ambassador for WhyHunger. “Hard Rock is honored to partner with WhyHunger and Yoko Ono Lennon for the fourth consecutive year in efforts to help break the cycle of hunger and poverty.”