added: 12 Nov 2011 // by: Music-News.com Newsdesk
Florence Welch, lead singer and creative mastermind behind Florence + The Machine, opened up the doors to The Creators Project, an arts initiative of Vice and Intel, during the recording of her newest album, Ceremonials (#1 in the UK) at the famed Abbey Road Studios in London.
In this exclusive behind-the-scenes look, they explore the band's work and recording process, including a frank conversation with award winning producer Paul Epworth about the musical relationship that he and Florence have.
The highlights of the video include a personal tour of Florence's quaint first-ever studio with her confidant and keyboardist Isa. The space is wallpapered with notes, personal photos and instruments. The space serves as the band's inspiration and on the walls are such intimate items as The Ten Florence Commandments and a drawing with the title "Florence is a machine" which served as the inspiration for the name. Finally we witness a brief example of the pair in the raw throes of progress as they work on an unreleased piece called 'Garden of Eden.'
The Creators Project is an ongoing global arts and technology initiative created by Intel and Vice in order to support visionary artists, musicians, and filmmakers who are using technology to push the bounds of creative expression.