Ahead of the Quadrophenia Director’s Cut album scheduled for release on 14th November, Roger Daltrey from The Who has flown to Los Angeles to announce the launch of the UCLA Daltrey/Townshend Teen & Young Adult Cancer Program which will serve teens and young adult cancer patients at Ronald Reagan UCLA Medical Center.

The new program, the first of its kind in the United States, will build on the previous successful efforts of the Teenage Cancer Trust, which has helped fund 19 special teen cancer units in the United Kingdom.

Rock icon Robert Plant of Led Zeppelin, who has been closely involved with the program in the U.K, will also attend the news conference to lend his support. The rockers will all sign a guitar during the press conference that will be hung on the wall in the new UCLA cancer unit.

The vision of the UCLA Daltrey/Townshend Teen & Young Adult Cancer Program is to ensure that every young person receives the best possible care and professional support to help meet the unique physical and emotional challenges resulting from a cancer diagnosis. The belief is that teenagers and young adults shouldn't stop enjoying their youth just because they have cancer.

When hospitalization is required for teens with cancer, they are often placed in either a pediatric or adult unit. The UCLA Daltrey/Townshend Teen & Young Adult Cancer Program's special hospital unit will be a comforting environment where young people stay in adjoined patient rooms around a common lounge so they can provide emotional support for each other. The units are designed to provide, as closely as possible, a normal life, helping the youngsters cope with grueling treatments and long hospital stays.

The program can be found at Tamkin Auditorium, Ronald Reagan UCLA Medical Center (map) 757 Westwood Plaza, Los Angeles 90095.

Visit The Who at: www.thewho.com / www.facebook.com/thewho

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