Today Ringo Starr will turn 71 and he will celebrate his birthday at Hard Rock Cafe Hamburg. At Noon, Ringo will be joined by family, friends and fans all together in one simple salute: "Peace & Love."

The genesis of the July 7th Peace & Love Celebrations began in 2008 when Ringo was asked during a TV interview, "What would you like for your coming birthday?" and he replied "More Peace & Love." That launched a Global "Peace & Love" campaign, and Ringo encouraged everyone around the world to say Peace & Love at Noon their local time. The idea took hold and on July 7, 2008, Ringo and his wife Barbara were joined by throngs of fans and Peace & Lovers on the streets of Chicago in front of the Hard Rock Hotel. In 2010, for Ringo’s 70th birthday, hundreds gathered in Times Square for the special moment, and Starr even broke through barricades and ran across traffic to greet his fans! For years, his message of Peace & Love has been sweeping the planet, with people from coast to coast taking part in the moment, saying the special phrase out loud, signing, posting it online, tweeting and more.

Please join the wave of Peace & Love as it continues this July 7, 2011. Whether you say it along with a crowd, out loud as you go about your day, Tweet it or simply think the words, we hope you will join Ringo in celebrating “Peace & Love” wherever you are at Noon your local time.

Also, available in stores now, Hard Rock is offering the limited-edition Ringo Starr Signature Series: Edition 28, designed by the legendary rocker himself, featuring his own original artwork. Fifteen percent of the purchase price from the Ringo Starr Signature Series will be donated to Starr’s charity The Lotus Foundation to directly benefit the Make-A-Wish Foundation®, which grants the wishes of children with life-threatening medical conditions. Ringo is also currently in the midst of his much-anticipated summer tour, entertaining fans throughout Europe. For dates and ticket information, please visit www.RingoStarr.com.

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