added: 29 Nov 2011 // by: Music-News.com Newsdesk
Millbank Tower on the banks of River Thames was turned into a living, breathing entity last night (mon) as Nokia celebrated the launch of the Nokia Lumia 800 smartphone with the most spectacular light show the capital has ever seen.
Millbank was plunged into darkness with the iconic Millbank Tower acting as the canvas for a never-before-seen spectacular. Each of the 120 metre high building's 800 windows were covered with vinyl as 16 powerful projectors, stationed 300 metres away on the other side of the river, beamed 4D images onto the structure, making it seem like huge butterflies were flying across the London skyline and that the tower was spinning around. Billed as the "future of live events" the spectacular show was accompanied by music from super producer deadmau5, whocreated exclusive remixes for the performance ' adding the 4th dimension, and the event was broadcast live online to http://www.Facebook.com/Nokia.uk
Conor Pierce, Managing Director of Nokia UK said: "Tonight has been amazing, a spectacular way to celebrate the launch of this stunning new smartphone."
deadmau5 said: 'Visuals have always been an important part of my shows, so the chance to work with Nokia and its projection team on a project of this scale and ambition is really exciting. It's also great to be able to play such an iconic landmark and to a UK crowd.'
The event on the28th November was free for all spectators, who were able to view the half hour performance from the North and South sides of the River Thames. VIPs followed the amazing show with an exclusive after party at Altitude 360. To view anddownload images and B-roll footage from this event, please visit http://www.epklink.com/nokialumialive
The Nokia Lumia 800 is priced from £26 per month on contract. Available from: Carphone Warehouse, Orange, T-Mobile, Vodafone, Phones4U.
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