Delete Blood Cancer UK, the charity that recruits potential blood stem cell donors to help save lives, is launching an urban music competition with a difference.
‘Get Discovered’ is a movement of musical talent to improve the outlook for Black, Asian and minority ethnic communities (BAME) when it comes to finding matching blood stem cell donors. With far fewer patients from BAME communities than white in the UK finding the matching blood stem cell donors they need to save their life, the charity wants to increase the diversity of those registered to donate blood stem cells.
The importance of reaching a young and diverse audience
· For many people with a blood cancer or blood disorder, a donation of blood stem cells from another person is their best chance of survival. Currently, only 60% of patients can find the best possible (ten out of ten) match from a stranger, and this drops dramatically to around 20% if you're a patient from a BAME background.
· Patients are most likely to find a matching donor from a similar ethnic background and that is why the charity is embarking on innovative ways to spread its message.
Get Discovered
Using the power of music to reach a younger and more diverse audience through ‘Get Discovered’, will enable it to create a larger and more diverse database of potential blood stem cell donors.
· The competition opens on Friday 24th of July.
· To enter, you need to submit a short film of your urban music performance to the ‘Get Discovered’ website (www.getdiscovered.org.uk).
· The winner of ‘Get Discovered’ will be given a chance to record in Tinie Tempah’s studio as well as to perform in front of urban music industry leaders at an event in central London in November.
