Following the fantastic collaboration with David Correy (X- factor fame), Ira seems to be enjoying the Brazilian connection, teaming up with the popular Brazilian footwear brand Ipanema, whose international spokespersons include Shakira and Giselle Bundchen, to launch her latest music video.
Shouldn’t Have to Bother” is the new single released by Ira, from her award winning album ‘The Fire.’ The song is yet another fresh summer hit enjoying the rhythm of SoCa. The video, which was directed and produced by ‘The Bigger Picture’ depicts Ira as a cast away on a make shift raft and was shot in M’Scala and aboard a Turkish Gullet in Cirkewwa over two days. This is the second music video in collaboration with the Bigger Picture following “Me Luv U Long Time”
“Shooting in open sea was quite challenging, but also refreshing, especially since the heat was steadily picking up during the month of June. I was glad to be swimming throughout most of the shoot. Releasing a music video to accompany every single can be a daunting task but it’s what we set out to do with this album. ”
“Shouldn’t Have To Bother” is the 5th music video for Ira Losco from her latest album, ‘The Fire’ which has maintained the no.1 spot for over 22 weeks on I tunes Malta and has kept a top 10 position till today. “This was one of the first songs I wrote for my album ‘The Fire’. I think it’s the one song on the album, which is really ‘what you hear, is what you get.’ It’s a fun, summery track, which is about just enjoying the present moment.”
A Behind the Scenes video will be released very shortly on Ira’s official youtube channel. Ira Losco’s latest album can be purchased from all digital portals around the world. Fans are asked to visit Ira Losco’s popular You Tube channel –
www.youtube.com/user/IraLosco and face book fan page –
www.facebook.com/iraloscofanpagewhere they can find more info about the artist and current news.
