According to the latest industry figures, weekly reach for Planet Rock has risen to the highest ever at 718,000 (up 3.5% qtr on qtr). The audience profile remains unchanged with 66% of listeners aged 25-54 and 59% ABC1.
The audience increase is driven by growth across all daytime shows Monday-Friday, with Rob Birnie’s morning show audience up 12% to 290,000 and ‘Breakfast with Alice Cooper’ showing a 5% increase to 185,000.
The weekend sees Rick Wakeman and David Jensen’s Saturday show (1000-1300) showing year on year growth of 17.3%
Planet Rock maintains its lead over the competition as a commercial digital only radio station with 5,182,000 total hours of listening.
Planet Rock CEO Malcolm Bluemel said “‘This is yet another fantastic result for Planet Rock and digital radio, whilst we love winning awards, the validation of what we do comes from our increasing audience; it just keeps going from strength to strength, and as digital becomes the common platform for radio in this country then it will just get better and better. Absolutely brilliant!’
