26 September 2015
Newsdesk
Miller Genuine Draft is thrilled to announce a long-term partnership with DJ Mag’s No.1 DJ and global music sensation, DJ Hardwell.
The year ahead will see the global beer brand and Dutch music superstar join forces for DJ Hardwell’s highly anticipated “Mad World” track, including the premiere of the official music video at Amsterdam Dance Event next month.
As part of the collaborative plans, Miller Genuine Draft and DJ Hardwell will co-curate a series of six short films heroing the cities that the high-energy dance music DJ is most passionate about. Not one to forget the fans, there will be a chance for consumers across the globe to win a once in a lifetime trip to Miami to see DJ Hardwell perform at Miami Music Week in March next year.
Miller Genuine Draft has a long history of teaming up with cutting edge high energy dance music talent, previously partnering with former Swedish House Mafia DJ Sebastian Ingrosso in 2013 for a year long deal that culminated in a show-stopping video for his single “Reload”.
DJ Hardwell, at only 27 years of age, has already been named the #1 DJ in DJ Mag’s 2013 and 2014 polls and has created a legacy for himself, helping to shape the EDM scene for young up and coming DJs.
DJ Hardwell said: “Miller Genuine Draft is the perfect partner to accompany my high energy dance music adventures in cities around the world. There are some really exciting projects for the year ahead and I’m looking forward to taking every city we visit by storm!”
Steve Arkley, Head of Miller – Global Brand said: “DJ Hardwell brings huge energy to the EDM world, and that’s why he’s the perfect partner for Miller Genuine Draft. Miller has always been at the centre of the world’s greatest dance music experiences and we’re looking forward to continuing this.
“We’re extremely excited for this long-term collaboration which will take the partnership all around the world. DJ Hardwell owns the night when he’s up on stage, much like Miller Genuine Draft which is a brand enjoyed in clubs and bars all around the world.”
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