added: 13 Dec 2012 // by: Alasdair Byers
Belvedere Vodka , Charity (RED) and Chromeo to transform NY Meatpacking District for holiday season.
From December, Belvedere Vodka will be taking over Manhattan's Meatpacking district with an audio visual art installation in support of (RED)TM and World AIDS Day.
The display is to feature a live light show that will illuminate the area in red, 20ft white neon trees and a one-night-only performance by DJ duo Chromeo.
(BELVEDERE)RED Night Lights has been developed by Belvedere Vodka to help raise awareness around the beginning of the end of AIDS ' meaning the virtual elimination of the HIV virus from mothers to their babies and the first AIDS-free generation born by 2015.
New Yorkers, modern art aficionados and music fans will descend on Gansevoort Plaza to watch Chromeo play in a free outdoor nightclub in the heart of the city as a tribute to (RED)TM. The arched, lit trees that are the centerpiece of the display have been developed using the latest parametric designs from Loop, the team behind art collections showcased at the Museum of Modern Art (MoMA) NYC and the Victoria & Albert Museum, London.