closing date: 6 Aug 2012
To mark the forthcoming 50th Anniversary of Jamaica's Independence on 6th August 2012, Wray & Nephew White Overproof Rum is launching a unique design project to celebrate Wray & Nephew's Jamaican heritage as well as this important milestone in Jamaican history. Wray & Nephew Overproof Rum would like to invite you to help commemorate this anniversary by creating an original design that you feel honours this significant occasion.
Wray & Nephew White Overproof Rum was created by John Wray who began serving his rums at his establishment, The Shakespeare Tavern in Kingston, back in 1825. Simply known as 'Overproof rum', it had a unique and distinctive flavor and character that proved popular with the people of Jamaica.
In 1860 John Wray brought in his nephew, Charles Ward, to help run the expanding business ' hence the name Wray & Nephew' who shortly after took over the running of the business and grew it extremely successfully. Today Wray & Nephew Overproof Rum is still made just outside of Kingston making up 90% of all rum sales in Jamaica where it has become an iconic brand and is typically drunk neat, with a little ice or water chaser or in a rum punch.
Over the past 187 years Wray & Nephew Overproof Rum has become embedded within the traditions, rituals and culture of Jamaica, from birth to death the rum plays an intrinsic part in everyday Jamaican life; from a bottle taken to the birth of a newborn to the Nine Nights, a nine day wake with family and friends celebrating the life of the deceased culminating with the spirit passing through the home before heading to its resting place. Brought to the UK through Jamaican migration along with the island's famous exports, music, food and culture, Wray & Nephew Overproof Rum is now found in pubs, cocktail bars and nightclubs around the UK. Drunk in cocktails, with mixers or in rum punch, Wray & Nephew is now being discovered by a new generation.
50 years of Jamaican Independence
After nearly 500 years of colonisation by the Spanish and the British, a new constitution was approved and the then Premier of Jamaica, Norman Manley called General Elections in February 1962. On August 6, 1962, Jamaica became an independent nation and a member of the British Commonwealth which marked a new era in Jamaican history. Every year on August 6, (previously first Monday in August), Jamaicans celebrate the removal of dependence on Britain. At this time all the people who were responsible for the transfer of power are honoured. The Jamaican Independence Festival started in 1962 and was considered to be integral to national development as a way of giving Jamaicans a sense of who they are, and what their history and culture is all about. The festival takes place every year to showcase the Island's literary, fine and performing artists and celebrates 'things Jamaican'. The national motto of Jamaica 'Out of many one people' and coat of arms was also adopted in 1962 and is based on the islands multi-racial roots.
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