22 November 2019
Newsdesk
Eagle Rock Entertainment’s release, Take That Odyssey: Greatest Hits Live is officially the UK’s best-selling live music DVD of 2019, according to the Official Charts Company.
Filmed on the final night of Take That’s critically acclaimed 30th Anniversary tour at Cardiff’s Principality Stadium in front of a 45,000 strong crowd, Odyssey captures the excitement of the band’s epic live show.
Odyssey is available on DVD, blu-ray, digital and limited edition collector’s photobook format + DVD/CD - which proved so popular on the Official Take That Store that it sold-out on pre-order almost immediately. All formats include exclusive content including a fan Q&A with the band.
The release has full retail distribution, including grocers and Take That’s D2C store and has been supported with TV advertising, VOD, digital advertising and social media campaigns, as well as support from the band members own social media.
Hannah Tandy, Senior Content Marketing Manager, Eagle Rock Entertainment said: ‘The Odyssey Greatest Hits Live tour was a very special moment in Take That’s history, celebrating their 30 year anniversary. We targeted core and casual fans through a variety of media including digital and TV advertising alongside a comprehensive social campaign, working closely with Polydor. It’s been incredibly special to work on a release from such a much-loved band, and to feel the enthusiasm Odyssey has been greeted with by Take That fans’.
Chris Dempsey, Take That Manager & YMU Music Board Director said: ‘After an incredibly successful 12 months for the band - a platinum album, a mammoth European tour and the highest grossing live music cinema broadcast, it’s pleasing to end the year on a high and for this ground-breaking show to reach even more people’.
