A UK music industry trade mission to Brazil is set to take place from 2nd – 8th December 2019, providing an open door for UK music businesses to explore the growing opportunities in the world’s tenth largest music market.

The Department for International Trade (DIT) in partnership with the BPI (British Phonographic Industry), and AIM (Association of Independent Music) are organising this music mission to Brazil, which will take place in São Paulo for the first time. This mission will coincide with the city’s SIM music convention.

The music industry is growing rapidly in Brazil, a country that is increasingly consuming international music and developing its association with the international music business.

The trade mission will act as a catalyst for collaboration, exploration and expansion of the British music industry in Brazil. It will include a programme of education, networking, B2B meetings, conferences, showcases, site visits and other music related activities.

Paul Pacifico, CEO AIM, said: "We’re delighted to be partnering on this project, which will help to create shared opportunities with key players in the Brazilian market. In 2018, Brazil saw a massive 46% increase in streaming income, which has driven its rise to become the tenth largest recorded music market in the world. It’s clear that this is the perfect time to establish the valuable cultural and business connections which this trade mission will drive."

Chris Tams, BPI Director of Independent Membership & International, said: “As the world’s leading exporter of music after the US, the UK music industry is well placed to help build new trade partnerships around the world, and Brazil is one of the most exciting new markets for British artists and labels. The BPI is delighted to be working with DIT and AIM to help create openings and develop commercial opportunities for its members.”

Artists, managers, promoters, record labels, music publishers, digital distribution companies, festival bookers/directors/organisers and promoters, covering all genres of music, are being invited to participate, and the mission organisers will be tailoring certain aspects of the program to suit all delegates.

DIT’s “GREAT” campaign was launched in 2011 to “get the world thinking and feeling differently about Britain, repositioning us as a vibrant, inspiring and innovative nation to visit and do business with”. This is a “Music is GREAT” Brazil Music Mission with industry partners the BPI and AIM.

Mission registration is just £120.00 per delegate1.

Some of the activities planned with British Consulate in São Paulo include relevant site visits as well as several opportunities for B2B meetings and networking with opinion leaders and industry professionals. It will also include all delegates attending SIM São Paulo 2019.

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