Notting Hill Carnival Ltd have this week launched a brand new campaign #NHCisMe to celebrate and introduce the world to the carnival community, in part, and their artistic input into Europe's largest, and the world’s biggest community-led, street event. The videos help demonstrate why the Notting Hill Carnival is so important to the people who make it, the people who attend, and to British culture as a whole.

They will be available to watch exclusively through Notting Hill Carnival’s official channels,, @nhcarnivalldn (Instagram), @NHCarnivalLDN (Twitter) and @NHCarnivalLDN (Facebook). The campaign will release a collection of 14 videos that introduce some of the many elements of carnival and the people behind them. From Masqueraders and steel pan players to veterans of the original carnival and local residents, they tell their own unique story that will help create a greater understanding of what it is about NHC that makes people so passionate about its legacy, its future development, and why it attracts crowds of over 1.5 million.

Watch the first video with costume designer Melissa Simon-Hartman now at . They will be shown daily up until the official launch of this years Notting Hill Carnival at the Tabernacle on 18 July. The video series will represent people and include a costume designer, a carnival first-timer, a Soca artist, Moko Jumbies, a carnival soundman, a Dutty Masquerader, a carnival veteran, a carnival entertainer, a local resident a Pan Player and more.