Earlier this month, Skepta announced his highly-anticipated return with the release of two brand new tracks, ‘Bullet From A Gun’ and ‘Greaze Mode’ and news of a brand new album, Ignorance Is Bliss. The tracks showcase two different sides of the new album: Authentic, autobiographical and unwaveringly honest, ‘Bullet For A Gun’ is produced by Skepta and Ragz Originale and is Skepta at his uncompromising best. Meanwhile ‘Greaze Mode’ – produced by Skepta and featuring Nafe Smallz – is an undeniable party anthem, the intoxicated downtown to ‘Bullet From A Gun’s reflective, focused uptown and a further enticing glimpse of what fans can expect of Ignorance Is Bliss.
Today, Skepta marks the next stage of the Ignorance Is Bliss campaign with the release of the official video for ‘Bullet From A Gun’. It’s directed by Duncan Loudon.
Ignorance Is Bliss is set for release this coming Friday 31st May via Skepta’s own Boy Better Know label. It’s the follow up to his era and genre-defining, UK gold certified album Konnichiwa, which won the coveted Mercury Music Prize and saw Skepta picking up awards and collaborating around the world, including multiple BRIT Awards nominations. From early UK pioneer to global icon, Skepta’s influence is felt throughout contemporary culture.
“The internet is making everything and everyone politically correct but that takes away the artistry. Ignorance Is Bliss deals with the yin yang of Life. True Skepta, saying it exactly how it is.” – Skepta, 2019