Taylor Swift sets new Vevo 24hr view record

The highly anticipated official music video marking Taylor Swift’s return has set a brand-new 24hr Vevo record with over 65MM views, taking the #1 spot from Ariana who was the incumbent Vevo record holder with 59MM views for ‘thank u, next.” Previous record holders have included Miley Cyrus and Adele.

Taylor’s latest song and video, ‘ME!’ featuring the vocalist Brendon Urie of Panic! at the Disco, premiered on Vevo Friday, April 26 at 12am ET.

The video, which also features Brendon, opens with a slithery snake shedding its skin and bursting into a playful world of butterflies and pastels. The enchanting new video also features Taylor’s pet cats, rainbows, unicorns, and potential clues of a new album, making the video a must-see.