Grammy-nominated Jamaican reggae star Chronixx will open a pop-up store in Brixton Village, ahead of his sold-out Alexandra Palace show on 11 November.
Opening on 9 November and running until 15 November, fans can buy exclusive merchandise, music and see an intimate in-store performance from Chronixx. There will also be special guest appearances at the pop-up from fellow Jamaican reggae artists Protoje – who featured Chronixx on his “No Guarantee” track this summer and the modern day classic, “Who Knows” – and 18-year old musician Mikayla “Koffee” Simpson.
Having sold out his previous UK tour dates including Electric Brixton, Somerset House and Brixton Academy, Chronixx has become a regular at UK festivals with appearances at Glastonbury, Reading, Leeds and Parklife, plus he has supported Stones Roses at the Etihad Stadium. He has also been making waves across the Atlantic with major US TV network appearances including Jimmy Fallon’s The Tonight Show, as well as a gig live from New York’s Central Park.
Chronixx is one of a group of young reggae artists acknowledged for rekindling popular interest in the genre. Combining elements of 1960s and 1970s reggae with popular dancehall beats, these ‘reggae revival’ artists are making noise with their new sound and socially conscious lyrics. Transcending music, the social revival of reggae has been credited with rousing a young generation, encouraging them to rediscover their roots and connect with their cultural heritage.
Receiving a 2017 Grammy Award nomination for Best Reggae Album with his debut Chronology, Chronixx has seen singles top the Billboard (US) and iTunes (UK) reggae charts.
Chronixx said: “I’m excited to be back in London – and particularly Brixton, a place that has such a strong connection to my home country of Jamaica and Caribbean culture. We can’t wait to spend some time with our UK fans in Brixton Village.”
New Brixton Village and Market Row owners Hondo Enterprises has also recently announced a genre-spanning new music series showcasing an eclectic mix of global sounds at Brixton Village. Free for the public to attend, DJ sessions from some of London’s most respected music selectors will take place in the market every Thursday to Sunday.
Alistair Maddox, Hondo Enterprises’ director of Brixton Village, said: “Our vision for Brixton Village is a vibrant, creative and cultural space where locals and visitors can continuously discover new experiences. Our beloved markets, rich in history, have long been associated with London’s Caribbean community and welcoming Chronixx to Brixton Village seems a very fitting way to celebrate this.”
The pop-up store is located at unit 89 in Brixton Village, next to Lion Vibes record store and Oracles Organic Juice Bar. It will be open from 12pm-9pm each day.
To find out when Chronixx, Proteje and Kofi will be appearing in-store, please follow @Brixton.Village on Instagram for updates.