Back in May, Alice In Chains introduced their new album Rainier Fog (BMG) by releasing ‘The One You Know‘, a video directed by Adam Mason that featured an electrifying performance interspersed with cryptic cinematic scenes. Three months and a No. 1 album later, the band and Mason are furthering the storyline with a video for latest single, ‘Never Fade’.
“The ‘Never Fade’ video is a continuation of ‘The One You Know,’” says vocalist/guitarist William DuVall. “The full story will gradually be revealed. For now, check out what we love to do best – play live and tell a story with our music.”
The multi-platinum quartet (vocalist-guitarist Jerry Cantrell, DuVall, drummer Sean Kinney and bassist Mike Inez) have spent the past several months playing sold-out shows around the world in support of Rainier Fog, which hit No. 1 across Billboard’s Rock, Alternative and Hard Music Charts and No. 1 on the iTunes Rock Album Chart. Tomorrow they take their traveling roadshow to Chile, then Argentina and they’ll wrap up their 2018 touring in Brazil. They’ll rev it up again in March with a string of shows in Australia.