Today BBC Sound of 2018 winner and the most exceptional breakout star of the year, Sigrid, announces her biggest UK tour to date, headlining O2 Academy Brixton on 12 November, with dates in Birmingham, Dublin, Glasgow and Manchester. The tour goes on sale on Friday 22nd June at 9am BST.
Sigrid also releases new song ‘Focus (Demo)’, which the Norwegian pop star wrote at 17-years-old. The emotive, delicate and heartbreaking piano ballad hasn’t changed since its inception, and was recorded in one take by Sigrid. The visual to accompany the track is an abstract collaboration with Moth Studio, showing physical memories, in the form of colourful shapes that inhabit the human body. ‘Focus’ displays the continued breadth of Sigrid’s talent and songwriting capability, another inimitable track that makes up the Raw EP.
‘Focus (Demo)’ follows the colossal A-List record ‘High Five’, which has already amassed 7M Spotify streams with an accompanying coming-of-age music video that “should be a whole movie - i-D”. Sigrid kicked off festival season with an hugely energetic performance at Radio 1’s Biggest Weekend and Parklife.
The past year has been remarkable for the Norwegian pop sensation. From winning the BBC Sound of 2018, to storming the stage at Coachella and playing on Jimmy Fallon, to moving Helen Mirren on the Graham Norton Show, and reaching the top 10 in the UK charts with A-list single ‘Strangers’. Sigrid now has a global reach of 185M streams and 2M sales with the mood-defining Don’t Kill My Vibe EP and brutally honest ‘Strangers’. The pop star has won over fans in every territory with her incredible live performance, defiant pop songs and non-conformist attitude to femininity.