The British Music Embassy returns to SXSW in 2018 for its 11th year with the first six night time official SXSW showcases in partnership with AIM, BBC Music, the Department for International Trade (DIT), PPL and PRS for Music. The showcases will put a spotlight on the best of new British music and will take place at the Latitude 30 venue in Austin, Texas, 12–17 March 2018.

Every year, The British Music Embassy takes over the venue for the week, playing host to some of the most exciting UK talent. With a wide spread across a variety of genres from brand new grassroots bands to more established artists, these showcases have become the go-to hub for many SXSW goers. The event will play host to at least 20 artists funded by PRS Foundation, who also curate the Tuesday evening activity with BBC Music Introducing.

The British Music Embassy at Latitude 30, SXSW 2018 - full line-up:

Monday 12 March – DIY presents
LIFE, Our Girl, Francobollo, Catholic Action, Boniface, Breakfast Muff.
8pm – 2am.

Tuesday 13 March – BBC Music Introducing presents in association with PRS Foundation
Touts, Bugzy Malone, Pale Waves, Rachel K. Collier, Jerry Williams, Himalayas.
DJ host: Huw Stephens.
8pm – 2am.

Wednesday 14 March – BBC Radio 2 presents in association with PPL and PRS for Music
Nina Nesbitt, Gaz Coombes, Sam Fender, Frank Turner, Jade Bird, Rhys Lewis.
DJ host: Jo Whiley.
8pm – 2am.

Thursday 15 March – BBC 6Music presents in association with AIM
IDLES, Goat Girl, Girl Ray, Shopping, LIFE, Nilüfer Yanya
DJ host: Steve Lamacq.
8pm – 2am.

Friday 16 March - BBC Radio 1Xtra presents in association with PPL and PRS for Music
Artist line-up to be confirmed.
DJ host: DJ Target.
8pm – 2am.

Saturday 17 March - BBC Radio 1 presents in association with DIT
Makeness (TBC), NOT3S, Suzi Wu, IAMDDB, IDER, Superorganism.
DJ host: Huw Stephens
8pm – 2am.