will.i.am has announced that he will hold a free concert for 10,000 fans as he opens up the Royal Albert Hall on May 11th in celebration of the launch of dial, the futuristic new wearable from i.am+.

Anyone across the UK can apply for free tickets to either concert by entering any Three store before May 5 and scanning a QR code with a mobile app such as Scan Me that will be handed out by staff, entering them into a ballot to be drawn the following week.

dial introduces AneedA, a conversational AI system and a completely new way to interact with music. AneedA knows music and she can do more than just play your favourite tracks. Tell her to create a playlist and she’ll create it, ask her what your favourite artist has been up to and she’ll tell you – all through conversation without having to touch the screen.

AneedA comes with the gift of 20milion tracks and counting, all at no extra cost when you buy dial. And listening to music with AneedA doesn’t eat into your data, it’s covered by the plan you sign up to exclusively through Three.

Visit iamplus.com or three.co.uk/iamplus for more information.

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