Although fashion label The Kooples has listened to the public outcry and dropped angora wool, it still sells fur from raccoons, foxes and coyotes – and that's why Pete Doherty, who once designed a collection for The Kooples, sent a letter on PETA's behalf calling on the store to go entirely fur-free.

"Not much shocks me anymore, but PETA's undercover video exposé shot on fur farms did – it shook me to the core", writes Doherty. "It's obvious that these animals' entire lives are filled with torture .... And all for fashion? It's total bollocks."

PETA's exposé reveals how animals on fur farms spend their lives confined to cramped, filthy wire cages before they are electrocuted, gassed or poisoned. In the wild, animals caught in steel-jaw traps can suffer for days from blood loss, dehydration and attacks by predators before being suffocated or bludgeoned to death.

PETA – whose motto reads, in part, that "animals are not ours to wear" – is calling on The Kooples to, as Doherty writes, "show you give a toss about animal suffering by extending the ban on angora ... to all animal fur."

Many top retailers and designers – including Topshop, Stella McCartney, Vivienne Westwood and many more – are 100 per cent fur-free.

Doherty's letter is available here. For more information, please visit