Cher has donated 181,440 bottles of water to the people of Flint, Michigan, who have not had fresh drinking water for over a year.
“This a tragedy of staggering proportion and shocking that it’s happening in the middle of our country,” Cher said. “I am so grateful that Icelandic Glacial has come on-board to help the city of Flint. I cannot wait for the water to get there to help these people who have been poisoned because the water they’ve been getting out of their taps has been polluted for so long and remains that way without the state or the federal government stepping in with any substantial plan to resolve this problem.”
Cher called her friend Brad Horwitz, who is involved with Icelandic Glacial and he reached out the company chairman Jon Olafsson who committed to double Cher’s purchase for the people.
“We are humbled and honored to help the people of Flint get through this crisis,” said Jon Olafsson. “Together with Cher, we also hope to raise awareness to help get the families of Flint the assistance they need during this difficult time.”
The water will reach The Food Bank of Eastern Michigan (www.fbem.org.) beginning Wednesday, January 20th. FBEM will immediately begin the distribution process to those who need it most for drinking, cooking and washing. The water will go directly to community centers, food banks and fire houses focusing in on low income housing areas where 40% of Flint’s population is living below the poverty line. The bottles, once finished, will return to the food banks and will be recycled with money raised going right back into the food banks.