Rita Ora insists she's pure and innocent and not the man-eater she's been painted as.

The British singer has had her fair share of public romances since finding fame in 2012, including a year-long relationship with DJ Calvin Harris and a fling with Rob Kardashian.

Most recently she was seeing model Ricky Hil, son of fashion mogul Tommy Hilfiger, but she's once again single after they split earlier this month.

“I don’t understand why [people] all have to give me this [man-eater] title. It’s not true. I’m actually a very pure, innocent soul. Shall I say thanks?" she asked British newspaper The Sun.

“I think sometimes, when you have a woman that has a motive and is career-driven, it becomes intimidating.”

Rita's comments come after reports Ricky has penned a track about her. The 24-year-old has also been the subject of a rap by A$AP Rocky, after the pair had a brief romance.

The star is currently a judge on the UK version of The X Factor, where she is flirting her way through. Last week it was reported she'd taken a shine to contestant Hobbie Stuart, telling him they could have been soul mates.

Rita had another kicker yesterday when film director Gina Prince-Bythewood blasted the singer for not promoting Oscar-nominated song Grateful from movie Beyond the Lights.

During a Twitter Q&A, one fan asked how Rita Ora came on board.

"i asked her. wish i didn't as she didn't promote song at all (sic)," Gina said matter-of-factly.

John Legend and Common went on to win the prestigious award for Selma's hit song Glory. The track also picked up the Golden Globe.