Bob Marley is to have a brand of dope manufactured in his name.

Along with being the king of reggae and one of the most respected artists in music history, Bob Marley’s name can be associated with another, less commercial product, marijuana.

The family of Marley have built on that latter legacy in partnering with Privateer Holdings for the creation of Marley Natural, the first global cannabis brand which will be sold in markets where the product is legal.

Beginning in late 2015, Marley Natural will be offering ” heirloom Jamaican cannabis strains inspired by those Bob Marley enjoyed.” In addition, the company will also market other hemp infused products such as sun repair creams and lotions containing Jamaican botanicals such as aloe and coconut, as well as accessories, including limited edition products based on those that Bob preferred.

Rohan Marely, Bob’s son, said “We are joining with Privateer Holdings because they understand and respect our father’s legacy.”

Marley’s daughter, Cedellla Marley, added “My dad would be so happy to see people understanding the healing power of the herb. He viewed the herb as something spiritual that could awaken our well-being, deepen our reflection, connect us to nature and liberate our creativity. Marley Natural is an authentic way to honor his legacy by adding his voice to the conversation about cannabis and helping end the social harms caused by prohibition.”

Rita Marley, Bob’s widow, said “My husband believed ‘the herb’ was a natural and positive part of life and he felt it was important to the world. He looked forward to this day.”

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