A passion to share music which inspired them, brought a small set of friends together on August bank holiday of 1994.
Ever since that weekend, Rinse has been transmitting uncompromising and innovative music out of its East London heartland.
Starting life as a pirate radio station, the compulsive need to share what inspires without filter, Rinse has grown to become this generation’s greatest British influencer of youth culture throughout the globe.
This year, on the anniversary weekend of its first transmission, Rinse in collaboration with iconic London streetwear brand Boxfresh, host a stage for the first time, at the legendary Notting Hill Carnival on the Rough But Sweet soundsystem. Being a streetwear brand whose history is synonymous with dance culture, Boxfresh are especially proud to partner with Rinse for this seminal anniversary.
This event will be live on Rinse and is the launch to a programme of birthday celebrations that run until December, culminating in Rinse – Late at Tate Britain.
Double celebrations at carnival as Boxfresh themselves are this year celebrating their 25th anniversary. The London born streetwear brand is celebrating turning 25 in true Boxfresh style by holding 25 unique events in and around the UK and Europe with the help of a diverse range of curators and contributors, across the spectrum of fashion, music, art, and street culture.
Boxfresh Presents Rinse Notting Hill Carnival at the Rough But Sweet Soundsystem
Sun 24th & Mon 25th August
All About She
**More artists announcements the week of carnival
Live on 106.8 FM / www.rinse.fm