Kim Kardashian and Kanye West have apparently invested in a body double for their daughter North.
This method is considered common in Hollywood, and the doubles are regularly used when film stars can't film their own stunts. But as North is only a baby, her look-a-like would be used in a different way.
Sources close to the power couple allege they're sick of media intrusion, and want to protect their 13-month-old daughter from it as much as possible.
"Kim and Kanye hired the look-a-like to shield North from the paparazzi. There were auditions held in LA at a specialist agency. In the end they found a child who is spitting image of their daughter," an insider told British magazine Grazia.
The source added that the Sheezus singer and reality TV star Kim, who wed in a lavish Italian ceremony in May, are splashing $855,500 a year on the doppelganger.
And they haven't just stopped at a North stand in.
"They also hired a body-double nanny, who they hope will really throw the paps off the scent," the source added.
The couple are no strangers to using look-a-likes to avoid the waiting media, and friends say Kim has used one for years to help her go incognito.
Kanye has also openly slammed paparazzi intrusion in the past, most recently ranting about it during a festival performance in Britain.
While headlining Wireless festival earlier this month Kanye spent 20 minutes talking to the crowds about what annoys him, with the press making it high on to the list.