London will host Girl Effect Live, an event bringing together some of the UK’s best and brightest talent, to celebrate the potential of girls, to stop poverty before it starts.

Jessie J will headline Girl Effect Live, an all-day festival taking place in London on Sunday 20th July, which promises a day of celebration, creation and conversation about the power of girls to break the cycle of global poverty. It will bring together some of the UK’s best and brightest talent to spotlight girls as the most powerful force for change on the planet.

Girl Effect Live will take place in venues in and around London’s Brick Lane. It will comprise a series of exciting and inspiring happenings during the day, and a gig in the evening to celebrate, incite and educate young people in the UK about the aspirations and opportunities of girls living in poverty.

The daytime schedule at the Vibe Bar kicks off at 13:00 and will feature a range of creative activities including spoken word performances from exciting talent including Dizraeli and James Massiah; comedy from female comedians: Mae Martin and Ava Vidal; SLAMbassadors UK workshops hosted by the champions of UK youth slam Megan Beech, Ollie O’Neil and Tiana Oldroyd; a live graffiti wall and exclusive Girl Effect nail art by Wah Nails – the acclaimed London-based nail salon. Visitors will also be able to purchase a limited edition ‘Girl Effect’ necklace by Tatty Devine.

Truman Brewery’s Dray Walk gallery will also play exclusive host to the 'Girls Reframed' exhibition: featuring exclusive pieces from renowned artists such as Jimmy C, Hattie Stewart, Magnus Voll Mathiassen, and Michela Picchi.

At Loading Bay there will be a girls-only immersive experience that brings to life the realities faced by girls living in poverty with artistic consultancy provided by Punchdrunk Enrichment.

As night falls the day’s festivities will culminate in what promises to be electrifying performances from Jessie J, supported by Sasha Keable plus special guests at Village Underground, celebrating the potential of girls around the world and the achievements of the day.

Jessie J comments: “Living in the UK, we’re fortunate that we have the opportunity to strive for and fulfil our full potential, but this isn’t the case for many girls living in poverty. I am involved in Girl Effect Live, because I want to take a stand with other girls in the UK to inspire, recognise and celebrate the amazing potential of girls everywhere.”

During the day girls will be invited and have the opportunity to lend their voices in support of girls in poverty, by going to a video booth or speaking to a roving camera crew. Their voices will be edited into a film that will be taken to the world’s first-ever Girl Summit, hosted by the UK government and UNICEF taking place on Tuesday 22nd July, and used to contribute to the efforts to end FGM and early, forced and child marriage within a generation.

The Girl Effect Live: Day event is completely free but capacity is limited at some events, so pre-booking is recommended. Tickets to the Girl Effect Live: Night event are priced at £10 and will be issued via an online ballot. Lucky ticketholders will also receive a limited edition ‘Girl Effect’ necklace from Tatty Devine.

For more information on how to register for the day event and the ballot for the evening music performance visit:

To share your voice and help make a noise on social media about the event, the UK public are also invited to join in conversations on social media using #GirlEffectLive and via Girl Effect on Twitter, Instagram and Facebook.