Summer festival trends: all you need is deo, cash card and a smartphone...
..and watch out femmes, it’s all about the Festival Fashionista Fellas this summer

Back in 2012, the music festival season was rocked by austerity, bad weather, the Olympics and the absence of Glastonbury, but over the last two years, better weather, more disposable income and increased desire means that the nation’s excitement around 2014’s music festival season is reaching a crescendo.[1] Research conducted by Motorola confirms this - summer music festivals are bang on-trend again and technology has never been more important.

Nearly one third of those surveyed cited that attending a music festival with their friends is their favourite summer activity and 74% said they’d be taking their smartphones with them. In fact, when asked which three items were most important to take with them to a music festival, 65% of festival-goers chose to pack their smartphone over deodorant (58%) and their cash cards (49%).

Not unexpectedly, top of the list of the nation’s festival fears (34%) are the interminable toilet queues and in second place (16%) comes the anxiety that their smartphones will run out of battery. In addition, over half of people asked rated longer battery life as the most important feature when buying a new phone for a music festival – above size, cost and durability. 46% would even happily swap their current phone with one that has all-day battery life[2].

As Madonna trilled: ‘Music… makes the people… come together…’ but let’s not forget how technology amplifies the experience. Motorola’s research confirms that whilst the headline act remains the most important factor when buying a ticket (35%[3]), enjoying a music festival in 2014 means so much more than ‘just’ being there. Capturing videos and photos of festival experiences to relive with friends and share via social media is seen as essential - 18% of festival goers wouldn’t even want to go to a festival if they weren’t able to record or take photos - with 98% of festival goers surveyed agreeing that a good quality camera function is vital.

Over recent years, fashion has taken centre stage at festivals, with celebrities like Kate Moss and Alexa Chung making festival fashionistas of us all. Motorola’s research revealed festival attendees love to harmonise their phone covers with their outfits with over a third deeming it important that everything matched. Surprisingly almost double the number of men (13%) surveyed than women (8%), would prefer their outfits to complement the colour of their phone cases.

So why do we think the Motorola Moto G is the perfect festival phone?
• If you want to leave your day-to-day smartphone at home, you can buy a Moto G from as little as £135, SIM-free with 8GB of storage
• It has all–day battery life, priceless at a festival
• Want to complement your outfit? Moto G has 15+ colourful backs to customise your phone
• Need a pocket-sized camera with the sharpest 4.5" HD screen in its class? Look no further
• If you lose it in a field full of mud, it won’t break your bank to replace it