One Direction’s announcement of their 2015 On the Road Again tour across Australia and Asia has sent fans worldwide into a ticketing frenzy.
Thousands of searches a minute have been recorded for the boyband’s latest tour dates, with a 657% surge in global demand.
According to the data, One Direction are the most popular entertainment act currently on the site, outstripping the next most popular act, Arctic Monkeys, by a huge 5:1.
Ticket demand for the boyband’s 2014 Where We Are tour also spiked following the announcement, with a 342% increase in searches, as fans across the rest of the world also look to secure a ticket to see the boyband perform live. Fans looking to catch the boys on their Where We Are tour can snap up quite a bargain, with tickets available from just £13 in the UK, over a third cheaper than the original box office price!
“The demand we’ve seen for One Direction since they made their announcement today is like no other, significantly outstripping interest for any other event on the site. Directioners continue to be the most dedicated fans in the world and, luckily for them, they can get their hands on bargain tickets to see the boys live on our site.”
