Ahead of the imminent World Cup, award-winning British singer-songwriter Jake Bugg plays footie in a Brazilian slum with underprivileged teens as part of a trip with anti-poverty charity ActionAid.
Jake, who grew up on a Nottingham council estate, visited Sao Paulo’s largest slum, Heliópolis to raise awareness of ActionAid’s work tackling long-term poverty.
For every 10 teenagers in Heliopolis, six are unemployed and four are not in school, with the largest causes of deaths among 12-20 year olds being murder and fights related to drug trafficking. ActionAid’s projects use music, art and sport to stop young people from being pulled into a life of crime and drugs. Watch it here
The singer songwriter, who is currently on a world tour, was in Sao Paulo to play the Lollapolooza festival and took a day out to see ActionAid’s vital work with these communities. A life-long Notts County supporter, Jake played football with local young people, swapping footballing stories ahead of this summer’s World Cup being hosted by Brazil.
Shown around the favela by Ivon, a DJ who volunteers at the ActionAid project Jake reflected on his own upbringing in Nottingham and was shocked by the sheer level of poverty faced by families in Heliópolis.
“There was just no comparison, you know which one you would rather live in,” Jake said. “You hear about poverty but when you actually see it, it shocks you. One thing that really brought it home to me was when we visited one lovely woman’s one-roomed house where seven people lived. There was water coming through the roof that had electrical wires dangling from it. It was just mad.”
As part of the visit Jake contributed to some graffiti art and saw first-hand how crucial these creative projects are.
He said: “People need an outlet. There was this one kid who was doing graffiti art and music. I could just see he was having a great time. It was an outlet for him and people need that.”
“I learnt from today you should treat people how you want to be treated. Heliópolis is a community that’s pulled together and they’re making progress and despite the poverty they’re enjoying themselves. It was amazing to see,” said Jake.
Watch and share the film now. To donate and help young communities like this, go to www.actionaid.org.uk/jakebugg.