The official BRIT Awards YouTube channel has clocked up a massive 15.7 million views since the campaign launched on November 28th, 76% of which came form outside the UK.

The channel also recorded 1.8 million live stream activations outside of the UK during the ITV broadcast with #BRITs2014 trending in 334 different cities around the world.

A total of 7,460,658 people have tuned into the official BRITs YouTube channel to watch performance and backstage footage since Arctic Monkeys kicked-off the show in spectacular style on Wednesday 19th February at 8pm.

This is an average of a million views a day since the show’s official live broadcast, the biggest the show has ever seen during this period. In addition to this, official BRITs content reached 30,035,466 people through Facebook since the show aired according to content agency Somethin’ Else who ran the official BRITs social channels.

Official BRIT Awards social platform global statistics (Feb 19 to Feb 26):

71% of YouTube views are ex-UK (up from 61% last year)
78% of Facebook reach is outside of the UK (up from 46% last year)
79% of Twitter interactions from outside of the UK (no data to compare to, but 43% came from the US)
63% of website traffic from outside of the UK, up from 50% last year
76% of the BRITs digital audience was from outside of the UK

The BPI, the trade body that represents the recorded music industry, reports that many of the winners and performers have seen a significant upswing in sales of their recordings in the week of the awards, with Bastille's 'Bad Blood' (up 170%) returning to the top of the UK album chart and Sam Smith's 'Money On My Mind' grabbing the No.1 spot on the official UK singles chart on Sunday.

Other albums that saw increases in sales based on Official Charts Company data included: Disclosure 'Settle' (up 287%t), Rudimental 'Home' (168%), David Bowie 'The Next Day' (153%), and Arctic Monkeys 'AM' (151%).

BPI's Gennaro Castaldo, comments: "The BRITs always have a galvanising effect on artist sales, although it is interesting the biggest upswing this year has been felt by British artists, not least Bastille, Disclosure and Rudimental - demonstrating the key role of the awards as a platform for new British music."