Since exploding into stores last summer, JD’s streetwear brand Supply & Demand has made a heavy association with emerging music artists a matter of priority. Following a successful launch of music events in Manchester and London featuring local talent as voted for by fans, the brand is back in 2014 with its biggest campaign to date!
Known for his playful use of metaphors, south London rapper Yungen has been steadily rising through the ranks of UK rap. Part of the independent collective Play Dirty - which is also home to fellow artists Sneakbo and Krept & Konan - he’s in the perfect place to take his already sizeable fan base to new heights following his most recent release and his well received Drake cover.
Yungen tells us, “I really like videos that paint the picture of the track… in this generation of underground artists, videos are the most important thing. YouTube is so powerful; anyone can make a track, shoot a video and then put it up.”.
Sticking to the mantra, ‘you demand it, we supply it’ Supply & Demand are offering fans the opportunity to shape the careers of five highly regarded British artists by deciding which of their songs most deserves to have a music video produced.
Yungen wants you to decide whether Supply & Demand should shoot a video for I’ll Be Back and Do You Like That. Listen to both songs and vote for your favourite below...
Hurry! Voting closes 15th February so show your support and vote for Yungen here!Vote for Yungen here!