One Direction has reportedly been gifted free taxi rides.
The British boyband sang about hopping into an Addison Lee cab with multiple friends in their new tune Midnight Memories.
Over the weekend Louis Tomlinson joked via Twitter: ““Surely we get some kind of @AddisonLeeCabs gold card for the name drop haha !!??”
And according to British newspaper The Sun, the company quickly responded with some comped trips.
“Addison Lee were delighted to be mentioned in the song,” a source told the publication, noting the Vevo video for Midnight Memories has already received more than 12 million views. “They even tried to see how many people you could actually fit in one of their cabs off the back of it.
“So they were more than happy to give something in return. Thanks to Louis, they came up with the idea of giving them a year’s worth of free cab journeys."
One Direction rose to fame after appearing on the UK version of The X Factor in 2010 and since then the band has reportedly heavily relied on Addison Lee’s service.
Although they can now afford fancy limousines, it is claimed the boys would rather take a cab most of the time.
“One Direction have used Add Lees since they were on the X Factor, and continued to use the company after they were signed,” the insider explained.
“They actually ended up using the same driver quite often, so they took him to Wembley one week to thank him for ferrying them around.
“Lots of the X Factor alumni are still customers of the cab company.”