Neil Young will launch Pono, his new music player, at the SXSW music conference in Austin, Texas on Tuesday, March 11 at 5:00pm.

SXSW has officially announced Young as a keynote speaker for the conference although they fall short of announcing a Neil Young showcase to unveil his new album ‘A Letter Home’.

Pono is a high-quality music player aiming at the opposite end of the market to those content with poor quality MP3 players such as the iPod.

According to SXSW, “Neil Young has long been an advocate for studio-quality music in the digital age, and laments the relatively inferior sound quality offered by the current services. Pono, built from the ground-up, is his attempt to remedy this problem, and deliver to the listener the exact, full sounds the artist intends. Young – a Grammy-Award Winner and Rock & Roll Hall of Fame Inductee – will certainly go into more detail on Pono and deliver choice lessons from his legendary and storied career at SXSW”.

In March Young will also release ‘A Letter Home’. The album was produced by Jack White and will be a covers record although no further details have been released.

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