Justin Bieber apparently "played on" Selena Gomez's emotions to win her back.

Yesterday TMZ posted a picture, which apparently shows the pair - who broke up in January last year - riding Segways together near Justin's home.

The 19-year-old star reportedly reconciled with Selena, 21, over the festive period.

“During the holidays, Justin played on the emotions they have for each other and worked them to his advantage because who wants to be alone during the holidays?” a source told HollywoodLife.

“Selena accepted his advances and invitations... She should really watch out though, he is definitely interested in Selena but not for all the right and gentleman type reasons.”

Selena recently cancelled dates on her Stars Dance Tour, claiming she needed to spend some time on herself.

Reports surfaced that the brunette singer is suffering from autoimmune disease lupus and it's thought her ex-boyfriend could be helping her through a tough time.

“They’ve been talking every day; he really understands what she’s going through with her lupus. He’s been so supportive because he knew how much she wanted to keep that private,” the insider said.

“He’s been trying to get her back for ages and he’s still trying. She’s not back with him but they’re back on way better terms so the door is open for that for sure.”

The popstar pair had been dating on and off since 2010, but went their separate ways after it was claimed Justin flirted with models at the 2012 Victoria's Secret Fashion Show.

When the star heard Selena was back in the US he apparently wasted no time in contacting her.

“Justin started to invite her over when he knew she would be in town, now that she is taking time for herself,” the source said. “This isn’t the first time they have hung out recently at his place.”