Kanye West fumes that the CEO of Nike has “lost culture.”
Talking to the crowd during the Nashville leg of his Yeezus tour, Kanye vented his anger over the failed collaboration between himself and the sports giant.
The 36-year-old has already had a go at Nike’s CEO Mark Parker at his New York gig last weekend, but decided to prolong the argument further, clearly holding a deep grudge against the brand.
“Do you know who the head of Nike is? No, well let me tell you who he is: His name is Mark Parker, and he just lost culture. Everyone at Nike, everyone at Nike, Mark Parker just let go of culture,” Kanye told his audience.
Kanye launched his Air Yeezus shoes in 2009, but then claimed the company refused to pay him any royalty money.
He’s since declared that he’ll now be working with Adidas.
“I'm talking directly to you. No miscommunication. Did you not want the Yeezys? Nike would make you believe it was my fault that you couldn't get them, but that was not the case. I wanted there to be as many Yeezys as there was LeBrons, and I wanted them to be at a good price.
“But that was not my choice, and we're going to change everything. And ... I'm going to create more than you think that any musician in the history of time ever could have,” he promised.