Last week David Bowie had an idea. His new single, 'LOVE IS LOST', was to be released this week and a video clip was needed.
Eschewing both celebrity guests and splashy production, Bowie picked up his domestic camera from home, rescued a couple of puppets from his legendary archive and wrote, shot and edited the entire video over this last weekend in the darkened corridor of his office in Manhattan, New York.
With his assistant Jimmy King on camera and best friend Coco Schwab handling everything from continuity to sandwiches they worked through the evenings finishing on Monday morning, sending it out to the rest of the world.
The result of this speedy production is a strangely moving gothic inflected story line perfect for Halloween. And the cost? Just $12.99 for the thumb drive to download the finished video on.
The video received its world premiere at last night's Barclaycard Mercury Prize and is now online, take a look below.
The video features the edited James Murphy mix of LOVE IS LOST which due to overwhelming demand was available earlier this week http://smarturl.it/LoveIsLostRemix
The full James Murphy remix of LOVE IS LOST along with five brand new studio tracks are to be released as part of a three disc collectors set/download THE NEXT DAY EXTRA on November the 4th.
THE NEXT DAY EXTRA will feature the original 14 song album, a 10 track companion album with five unheard songs/two remixes and a DVD featuring four videos from THE NEXT DAY, a 7-track digital EP bundle will also be available.
LOVE IS LOST (HELLO STEVE REICH MIX EDIT BY JAMES MURPHY FOR THE DFA)
THE NEXT DAY EXTRA (digital) http://smarturl.it/TNDE
THE NEXT DAY EXTRA (physical) http://smarturl.it/TNDEamz