The Struts soundtrack Primark's new denim campaign

Newly signed to Virgin EMI, The Struts' track 'I Just Know' has been picked to soundtrack the new Denim Collection from Primark, available in Primark and Selfridges stores now.

'I Just Know' is the first track to be debuted from The Struts, with the video premiering today on the band's YouTube channel.

And a behind the scenes clip on the shoot of the campaign is below.

The Struts are fronted by Luke Spiller, whos joined by Adam Slack, Jed Elliott and Gethin Davies. Luke states of his role as frontman of the band - "I was born to do this. And I'll die doing it" - there's no doubt of his ambition! The guys are currently putting the finishing touches to their album, and will be releasing details of their debut single very soon.