Today Coca-Cola has announced that music star Conor Maynard will front the ‘Share a Coke’ experience which will be streamed live across 11 European countries.
The UK star, who is currently recording his second album in the US, will ask teens who they want to share a Coke with, giving people the chance to have their personal ‘dedications’ to friends and family performed live by Conor.
From today, people can register their special Share a Coke dedications on Conor Maynard’s YouTube page where he will ask them who they want to Share a Coke with. Then on Tuesday 25th June at 6pm, Conor will perform some of his favourite dedications via a live streaming experience via Google Hangouts.
The streaming will last 20 minutes and fans of Conor Maynard and Coca-Cola can watch as he performs the special Share a Coke dedications from some of the fans. He will improvise how he delivers the special dedications – he could sing, rap or recite the dedications as part of the exclusive live streaming event.
Conor Maynard rose to fame when US singer Ne-Yo saw a YouTube video of Maynard performing a cover version of his track ‘Beautiful Monster’. The US R&B star subsequently became Maynard’s musical mentor. Last year, Conor Maynard won MTV’s Brand New for 2012 award.
The ‘Share a Coke’ with Conor Maynard live experience is part of the brand’s massive summer campaign which sees the brand extend a European wide invitation to consumers to ‘Share a Coke’ with their friends and family. To make the task easy and fun, the iconic Coca-Cola script has been replaced for the first time ever on PET bottles and cans – with the names of consumers.
“More than most other people in the music industry, my fans got me to where I am today so when Coca-Cola gave me the chance to surprise them with a ‘Share a Coke’ live experience, I was really excited,” said Conor Maynard. “Having my name on a bottle of Coke is great and to be able to share that experience with my fans is even better.”
So if you want to Share a Coke with Conor Maynard, visit www.youtube.com/ConorMaynard