The global campaign will see some of the world’s most celebrated artists come together for the 1st June SOUND OF CHANGE LIVE concert event to raise funds and awareness for girls’ and women’s issues globally

In a powerful video released today in celebration of Mother’s Day, artists, actors and activists join forces to tell the world how much their own mothers have inspired them.

The moving footage, created by CHIME FOR CHANGE, Gucci’s new campaign for girls’ and women’s empowerment, shows each participant revealing the unique quality that makes their own mothers so special to them.

The powerful footage ends with each artist, actor and campaigner announcing their mother’s name, and closing with the message “This Mother’s Day, I chime for you”.

As the Co-founder and Artistic Director of CHIME FOR CHANGE, Beyoncé will lead a host of musical artists at THE SOUND OF CHANGE LIVE, a global concert event taking place on 1st June at London’s Twickenham Stadium including Ellie Goulding, Florence + the Machine, HAIM, Iggy Azalea, Jennifer Lopez, John Legend, Laura Pausini, Rita Ora, Timbaland and more to be announced.

"Our goal is to call for change for girls and women in the loudest voice possible," said Knowles-Carter. "I am excited for us to come together on June 1st to bring the issues of Education, Health and Justice for girls and women to the world stage."

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