To this day, few bands conjure up the mystique and timeless quality of The Doors. Founded in 1965 and drawing its moniker from both William Blake and Aldous Huxley’s book The Doors of Perception, the Los Angeles-based quartet comprised of Jim Morrison, Ray Manzarek, Robby Krieger and John Densmore forever left its mark on worldwide popular music culture.
Generations of new fans continue to discover The Doors 42 years after playing the final show with its iconic front man. Morrison alone wasn’t fully responsible for the band’s legend and staying power– the band members were oft-described as being “four sides of a diamond.”
Keyboardist Manzarek helped define The Doors’ unique sound by bringing keys front and center in a band that did not feature a bass player, a rarity for rock bands. Combined with Densmore’s jazz-influenced drum play and Krieger’s blues and flamenco-tinged guitar, The Doors are a band like no other.
The Doors newly designed website, www.thedoors.com is a treasure trove for fans old and new. Easily viewable from any mobile device, users can fully immerse themselves in Doors history, including detailed info on iconic songs such as “Light My Fire,” which showcases the original single artwork as well as performance videos and lyrics.
Live show fanatics won’t be disappointed as they click through performance history to view photos, gig notes and set lists from legendary concerts such as the band’s Hollywood Bowl show on July 5, 1968. Fans who attended these shows can add comments or memories onto the website.
Both Ray Manzarek and John Densmore commented on the relaunch:
"Hey you guys! This is hot. New website. What you want to know, it's here. What you want to see, it's here. Want to communicate, it's here. Want to join conversations...here. Want to be an intellectual, join us here on the new site. Want to buy stuff, hell, we got it! This is so well put together, I love it. Hope you do, too." -Ray Manzarek
"Always on the tech cutting edge, I'm proud of the band I've been in for many years and proud that our web presence now matches the longevity of the four lads from Venice, California. Each generation gets to view us through the latest cyber-lens that represents their time. Enjoy!" -John Densmore
Users can keep up to date with current news on The Doors or enjoy archival features, reviews and photos. The store section of the website features brand new items including limited edition vinyl, DVDs and apparel. Additional website features include an integrated community for fans to meet, discuss and share all things Doors-related. With so many new photo galleries, video clips and archived shows, there’s much to talk about.
TheDoors.com was developed & designed by Idea Den, a digital branding and marketing company. It utilizes Idea Den's new platform called FanTorrent, which integrates a brand's digital ecosystem and enables clients to develop a singular relationship with their fans.
