CHIME FOR CHANGE, a global campaign for girls’ and women’s empowerment founded by Gucci, announces a televised concert event at London’s Twickenham Stadium on 1 June with Co-founder and Artistic Director, Beyoncé as headliner
Also set to perform Ellie Goulding, Florence + the Machine, HAIM, Iggy Azalea, John Legend, Laura Pausini, Rita Ora, Timbaland and more to be announced
Tickets on sale from 9 AM GMT Wednesday, March 27 at www.chimeforchange.org
Salma Hayek Pinault co-hosted a press conference at the Soho Hotel with Mariane Pearl, John Legend and Sharmeen Obaid-Chinoy to announce THE SOUND OF CHANGE LIVE, a global concert event taking place on Saturday 1 June at London’s Twickenham Stadium and broadcast around the world. Headlined by Beyoncé, the concert event will be presented by CHIME FOR CHANGE, the recently launched global campaign founded by Gucci, which serves to raise funds and awareness for girls’ and women’s empowerment. CHIME FOR CHANGE is led by a founding committee comprised of Gucci Creative Director Frida Giannini, Salma Hayek Pinault and BeyoncéKnowles-Carter.
THE SOUND OF CHANGE LIVE will be led by Artistic Director Beyoncé Knowles-Carter, who will perform alongside a host of musical artists and presenters including Ellie Goulding, Florence + the Machine, HAIM, Iggy Azalea, John Legend, Laura Pausini, Rita Ora, Timbaland, and many more to be announced in the coming weeks, for the 1 June concert event.
As founder of CHIME FOR CHANGE, Gucci will underwrite the concert event so that all ticket sales (less VAT and service fees) will support projects pursuing change for girls and women, specifically in the areas of Education, Health and Justice. “This is the emergency and the opportunity of today,” said Gucci Creative Director and CHIME FOR CHANGE Co-founder Frida Giannini. “We have reached a significant moment in the history of girls’ and women’s empowerment and now is the time for change. On 1 June at Twickenham Stadium, I hope that THE SOUND OF CHANGE LIVE will help the voices calling for change to become so loud that they cannot be ignored.”
Tickets for the concert will be available through the campaign website, www.chimeforchange.org, and via Ticketmaster (www.ticketmaster.co.uk or +44 (0) 844-847-1693), beginning at 9am GMT on Wednesday 27 March. For the first time ever, ticket buyers will have the opportunity to donate the value of their ticket to a nonprofit of their choice. CHIME FOR CHANGE has partnered with Catapult, the first crowd-funding site dedicated to the advancement of girls and women, enabling concert attendees to select and support projects that promote Education, Health and Justice for girls and women around the world.
THE SOUND OF CHANGE LIVE will be produced by Kevin Wall and Aaron Grosky of Control Room in association with Harvey Goldsmith – the forces behind the world’s largest events including Live Earth and Live Aid.
In addition to live performances and collaborations from leading global artists, the concert will also serve as a platform to broadcast inspirational and provocative short films and stories spotlighting girls’ and women’s issues globally. One such film was screened at today’s press event. The second in a series of ten short films created for CHIME FOR CHANGE, ‘Humaira: The Dream Catcher’ is directed by Emmy and Oscar® winning documentary filmmaker, Sharmeen Obaid-Chinoy. The film chronicles the life of a young woman who is fighting to educate girls in her community in Pakistan. Through sheer determination, she has set up a school that now educates more than 1,200 children.
As a campaign, CHIME FOR CHANGE will bring together a coalition of organizations and individuals to effect meaningful change for girls and women worldwide. The campaign’s strategic partners include the Kering Foundation, the Bill & Melinda Gates Foundation, Facebook, Hearst Magazines, and Catapult. The International Herald Tribune and the Thomson Reuters Foundation are partners of the CHIME FOR CHANGE journalism platform. Additionally, The Huffington Post has joined as a digital media partner.
The Advisory Board includes Hafsat Abiola, Muna AbuSulayman, Jimmie Briggs, Gordon and Sarah Brown, Lydia Cacho, David Carey, Joanne Crewes, Minh Dang, Juliet de Baubigny, Waris Dirie, Helene Gayle, Yasmeen Hassan, Arianna Huffington, Musimbi Kanyoro, Alicia Keys, John Legend, Pat Mitchell, Alyse Nelson, Sharmeen Obaid Chinoy, Francois-Henri Pinault, Julia Roberts, Jill Sheffield, Jada Pinkett Smith, Caryl Stern, Meryl Streep, Arshbishop Desmond Tutu and his daughter Mpho Tutu, among others.
To stay informed, visit www.chimeforchange.org
and join our community on Facebook at www.facebook.com/chimeforchange.
