Having conquered not just America but the World, members of One Direction would fully expect to be named Best Group at the Brits.
But William Hill believe that the boys will get beaten by Mumford and Sons who are the 1/2 favourites to win the Best group category. Adele is 1/3 win best single with ‘Skyfall’ but it is Emeli Sande that is expected to be the biggest winner on the night and she is 1/6 to win Best Album and 1/9 to be named Best Female!
“The betting suggest that One Direction will get mugged by Mumford and Sons, which would perhaps have been inconceivable just a couple of weeks ago!” said William Hill spokesman Rupert Adams.
Brit Awards 2013:
Best group: 1/2 Mumford and Sons; 7/4 One Direction; 6/1 Muse; 20/1 Alt-J; 33/1 The XX
Best single: 1/3 Adele (Skyfall); 11/2 James Arthur (impossible); 9/1 Olly Murs feat Flo Rida (Troublemaker); 14/1 Labrinth feat Emeli Sande (Beaneath Your Beautiful); 14/1 Robbie Williams (Candy); 16/1 Emeli Sande (Next to me); 33/1 BAR
Best British album: 1/6 Emeli Sande; 4/1 Mumford and Sons; 16/1 Alt-J; 16/1 Paloma Faith; 16/1 Plan B
Best male: 2/5 Ben Howard; 2/1 Calvin Harris; 10/1 Olly Murs; 20/1 Plan B; 50/1 Richard Hawley
Best female: 1/9 Emeli Sande; 6/1 Amy Winehouse; 10/1 Paloma Faith; 20/1 Jessie Ware; 40/1 Bat for Lashes
Best breakthrough act: 4/5 Rita Ora, 4/1 Ben Howard; 5/1 Jake Bugg; 12/1 Alt-J; 16/1 Jessie Ware