With the eagerly-awaited GRAMMY awards airing this Sunday, Spotify looked at song and album streams to predict which nominees would walk away with the coveted gilded gramophones if it were up to Spotify users.
Key predictions based on streaming data, are as follows:
Gotye is predicted to pick up Record of the Year and Best Pop Duo/Group Performance with their chart-topper ‘Somebody That I Used to Know’
Mumford & Son’s folk album ‘Babel’ is projected to win Album of the Year over rock albums from The Black Keys and Jack White and breakouts from Fun. and Frank Ocean
The Lumineers have the edge on taking home Best New Artist over Fun., Frank Ocean, and The Alabama Shakes
Carly Rae Jepsen’s pop anthem ‘Call Me Maybe’ is predicted to snag Best Pop Solo Performance while Carrie
Underwood’s ‘Blown Away’ is favored for Best Country Song
Spotify asks music fans to predict winners & score tickets to the 2014 GRAMMYs
Anyone can listen to nominees and vote on the Spotify Facebook page
Spotify playlists can be embedded online to enhance editorial coverage using the Spotify Play Button. If you need help embedding tracks, albums or playlists please follow the easy-to-use, step-by-step guide on the Spotify blog, found here.