Psy will make his commercial debut this February when Wonderful Pistachios features him in their Super Bowl ad.
Wonderful Pistachios made the announcement today, confirming that international pop sensation, Psy, will star in the brand’s first-ever Super Bowl spot, airing during the big game on February 3.
This newest installment in Wonderful Pistachios’ iconic “Get Crackin’” ad campaign will also be the first time the “Gangnam Style” rapper has ever been featured in a U.S. television commercial.
Previous characters that have made an apparence in the “Get Crackin’” campaign include boxer Manny Pacquiao, rapper Snoop Lion, Homer and Bart Simpson and even Internet memes Honey Badger and Keyboard Cat.
“The Wonderful Pistachios brand is fun, just like me,” said Psy, “Also, I love pistachios and I look good in green.”
Psy hit the international music scene last year when his parody-style music video “Gangnam Style” went viral, recently becoming the first YouTube video to break a billion views.
“The Super Bowl is the most widely watched sporting event of the year, ‘Gangnam Style’ is the most-watched YouTube video, and Wonderful Pistachios is the top-selling snack nut item on the market,” said Marc Seguin, Paramount Farms vice president of marketing. “It’s a powerhouse combination.”
Directed by Grammy-Award-winning director Mathew Cullen, the official Psy “Get Crackin’” commercial will debut during Super Bowl XLVII.
There is information on the company’s Facebook page about how North American fans can get in on the action by uploading a picture of how they “Get Crackin’ Gangnam Style’” for a chance to win a 12-month lease of a 2013 Mercedes Benz SLK 250 – the same model convertible driven by the now notorious “Yellow Suit Guy.”
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