To celebrate the release of One Direction’s brand new album ‘Take Me Home’ Spotify and Sony Music today announce the launch of the 1D Music app from One Direction, which launches globally today on Spotify.
The 1D Music app allows fans to enjoy One Direction’s music, - including their brand new album ‘Take Me Home’ - listen to playlists curated by the boys, find out what they’re listening to on tour, and create and send playlists to them, from which they will choose and post their favourites.
Spotify can also reveal that One Direction’s songs have now smashed the ‘100 million streams’ milestone, proving what a huge hit the band are with users of the social music service.
The One Direction app, 1D Music, features playlists from both the members of the band – Liam, Harry, Louis, Niall and Zayn - and from their fans. The app centres around an interactive world map which displays exclusive playlists put together by the band based key highlights of their career to date, moods and occasions. Example playlists include ‘Harry’s House’, ‘Romance’, and ‘Practice Tracks for the X Factor’. The playlists give an insight into the band’s musical tastes, and are playable and shareable via Twitter, Facebook and to other Spotify users from within the app.
The 1D Music app is a hub for the band’s social media channels, including the One Direction Instagram feed and the official @onedirection Twitter feed, so fans can explore their music, tastes and stay in touch with the band.
One Direction commented, "Make sure you check out our new app on Spotify. As well as our new album you can check out what we've been listening to over the last couple of years and the music we're listening to right now!”