Nicki Minaj brings Times Square to a stand still for Nokia launch
07 April 2012
Nokia brought Times Square to a standstill last night as thirty thousand people watched one of the biggest electronic take-overs of the iconic New York landmark for the launch of the Nokia Lumia 900.
Using the latest CGI technology the team behind the massive Hollywood blockbuster, i-Robot, created one of the world's largest LED displays. Nokia took control of nine of the square's famous electronic screens to ensure the crowd were immersed in light and music from every direction. The light show was introduced by international superstar Nicki Minaj, who sang a medly of tracks from her new album, Pink Friday: Roman Reloaded.
Dozens of the world’s leading visual artist worked for more than 5,000 hours, day and night for more than three weeks, to create the hundreds of jaw-dropping effects that were used on the large screens. All of the electronic screens were controlled from a mobile server that was fed by eight miles of cable spread over four square blocks of the city.
Combining real dancers with 200ft high computer generated graphics, a building in thesquare was turned into a living, breathing entity. The building was made toappear as though it was filling with water and then "melting" in front of the crowd.
To watch the amazing New York light show go to www.facebook.com/nokiaus from 7pm EST Saturday.