Now every dude can look like a lady. Steven Tyler has launched his own fashion label.

The rock and roll sports collection was created for Andrew Charles and designed by Andy Hilfiger.

Part of the range will be ‘Rock Scarf’, a series of scarves designed on Tyler’s bohemian dress sense.

Tyler launched the line this week at Macy’s at Herald Square in New York posing for pictures flanked by his daughters Chelsea and Mia. Chelsea will also model for the designs over the next year.

Steven wasn’t part of the design team, his job is to talk up the brand over the next 12 months.

The Tyler collection is available now from Macy’s.