GUINNESS®, the world’s best selling stout, today unveiled plans for its third annual global Arthur's Day™. The date will be marked by a series of high-profile music events and celebrations in 40countries around the world to honour the remarkable life and legacy of Arthur Guinness—the legendary philanthropist and founder of GUINNESS®. It’s a unique celebration with substance that directly benefits the Arthur Guinness Fund™ which supports social entrepreneurs in communities around the world.
Following the huge success of last year’s celebrations, a worldwide ‘toast to Arthur’ will start in Ireland at exactly 17:59 on Thursday 22rd September; honouring the date Arthur Guinness signed the lease on the St. James’ Gate Brewery (in 1759) and introduced GUINNESS® to the world.
The toast will launch a jam-packed night of live music performances taking place all across the world, starting in Dublin, Ireland. As clocks strike 17:59 locally around the world, countries including Italy, Germany, France, Spain, Caribbean nations, Malaysia, Indonesia, Australia, Japan, Singapore, Hong Kong, and South Korea will join the celebrations. In Ireland, the festivities have grown to include the four cities of Dublin, Cork, Limerick, and Belfast in Northern Ireland.
Among the globally renowned stars to perform are SCISSOR SISTERS, Stereophonics, Aloe Blacc, Calvin Harris and Ed Sheeran who will be kick-starting the celebrations. GUINNESS® is also looking to identify new and emerging bands with the once-in-a-lifetime chance to perform at an Arthur's Day™ celebration.
The annual Arthur's Day™celebrations directly benefit the Arthur Guinness Fund™, which identifies and supports social entrepreneurs aiming to make positive changes in their communities such as helping bereaved families in Europe, or reducing harmful waste in deprived areas of Africa. The aim of the fund is to create a self-sustaining movement for grass-roots social entrepreneurship in the markets where GUINNESS® operates and inspire a generation of potential change makers.
The first instalment of acts being announced also includes:
Cashier No. 9
The Kanyu Tree
The Lowly Knights
A Plastic Rose
The Arthur's Day™ celebration was set up in 2009 to coincide with the 250th anniversary of the signing of the original lease at St. James’s Gate.
For more information on Arthur's Day™ please visit www.facebook.com/guinness
For more information about the Arthur Guinness Fund™ please visit www.guinnessforgood.com.